How it started..
It was October, 2015 at my (Dori Friend) 4th SEORockstars Summit (where the best of the best underground SEOÃ¢â¬â¢ers come together and share their ninja SEO tactics) and Kyle Roof took to the stage. It was a slow start as he pulled out his laptop, thanked us for having him and plugged it into the projector, butÃ¢â¬Â¦
What happened next had all our mouths open in awe and craving for more!
What Kyle did was simply show us how he tested single variables on Google and then gave us the results of some of these tests. (Which, by the way, had most of the SEO professionals in the room perplexed as we assumed the opposite to be true in at least 1 of his studies) Huge eye-opener!
It was SO simple yet SO powerful. It made complete sense and reminded me of the time Ã¢â¬ËIÃ¢â¬â¢ was a fanatical tester and the HUGE benefit that came from that.
You see, most SEO professionals know they should be testing, but it is expensive and horribly time consuming. Thus, 99% of the SEO industry gets their SEO knowledge from reading forums and articles on MOZ, and then think they Ã¢â¬ËknowÃ¢â¬â¢ what works, when in fact, most of the time, it doesnÃ¢â¬â¢t.
So Why late? Look here- -
Thanks for your reading…