In a volatile marketplace running a small business can seem a lot like a roller coaster. Relying only on word of mouth will mean your business will go up as the market strengthens and business will decrease as the market weakens. Remaining on the stable ground means taking control of your business’s future and helping new customers find you before they find your competition.
As we all know,every day,your potential new customers are searching online for products and services you offer. However,without the proper measures in place that search is likely to leave your business out of the mix. A slow,outdated Web site not having the right words in the right places. Not properly understanding your target audience and a variety of other factors. Some obvious and some not can hurt your Google search.
No matter how great your company maybe with the help of somebody who knows the mechanics of how these searches work and the right adjustments can make the difference between success and failure. We at Greenville SEO Ruhani Rabin understand this and so we work closely with our customers in our office in Greenville,SC. Being a professional firm,our priority is user satisfaction,and we do our best to understand our customers’ needs,and in accordance with their requirements,we create a customized SEO plan to help them achieve better SERP positions.
SEO â What is it?
Many believe that SEO or search engine optimization is a kind of magic,but in reality,it is more like science. Just try to think from the perspective of your user. What do you think your potential customer a visitor would do if they needed to find something on the Internet? They’ll Google it,right?
After entering the search term,they will get a list of links and most likely click on one of the top three links in the search result. In fact,according to several studies,more than 90% of visitors will behave in the same way. According to a study conducted by SmartInsights,the top three links will receive 30% of the CTR,while the links in the 9th and 10th positions will receive only 2%.
This informative but straightforward study shows how important it is for any company to be at the top of the search results.
But have you ever wondered how your competitors and other web pages are reaching this position on search engine results pages?
It is because their website and their web pages are search engine optimized. You must understand that exactly how search engines work is a well-kept secret and according to John Mueller of Google,their own engineers don’t understand precisely how their super complex algorithms work.
But even so,Google has repeatedly said that they use more than 200 different factors to determine if a web page is suitable to rank in their SERPs for the keyword in question. Furthermore,in addition to these algorithms,Google and many other prominent search engines alter their search results based on user activities,such as browsing history,online activities,etc. Anyway,the fundamental principles behind the search engine can be summarized in two factors,and they are keywords (on-page) and links (off-page).
Your chances of being ranked for a specific term on Google and other major search engines increase if you use the targeted keyword in the title,content,and URL of your website. But be careful,quality rather than quantity should be your rule of thumb. There are so-called SEO experts who believe they can fool search engines and their algorithms by using ridiculous occurrences of keywords on their web pages instead of focusing on improving the quality of their content first.
Off SEO page
In layman’s terms,when other sites link to your website,it tells search engines that you have informative,useful and user-oriented content on your site.
But again,you need to focus on quality rather than quantity. Backlinks from websites that are not relevant to your business will not help you rank on SERPs and,in most cases,will actually negatively impact your position. What I discussed in this section is not even a decent introduction to search engine optimization. And,to be honest,if you are a company,you would like to invest your time and energy in improving your products and services instead of worrying about SEO.
Why Should You Hire Greenville SEO Ruhani Rabin?
In reality,search engine optimization isn’t a simple task,and you’ll definitely need someone to help you with it.
Someone like our team of SEO professionals who will work with you to create a customized search engine optimization strategy tailored to your company’s needs. We will identify the right keywords to target; we will create optimized and user-friendly content and find the best linking tactics in your industry. Do not hesitate to contact Greenville,SC SEO Ruhani Rabin today for all your search engine optimization needs.